date_rangeThursday, August 3, 2017
alarm_on2:00pm - 3:00pm EDT
If you aren’t measuring, you aren’t marketing. With marketing being more metric-driven now than ever before, the importance of understanding how your organization measures up has escalated.
Wondering how your email processes stack up to your peers? Looking for best practices that can take your email game to the next level?
The Informz(®) 2017 Association Email Marketing Benchmark Report contains key email marketing metrics compiled from over one billion emails sent in 2016 by 1,300 associations.
Join us for this one-hour webinar, with Vivian Swertinski of Informz(®), as we share highlights, lowlights, and key findings including the first-time publication of marketing automation performance metrics.
How your email marketing results compare to your peers.
The impact of marketing automation on key performance metrics.
Highlights and lowlights of association performance from 2016.
Attendance at the live webinar may be applied for 1 credit toward a CAE application or to meet renewal requirements.
Vivian Swertinski is a digital marketing professional with over 15 years’ experience working with a variety of non-profit organizations and multi-channel retailers. In her current role as Strategic Services Manager at Informz, she partners with clients to maximize their digital marketing efforts through customized strategies leveraging the sophistication of Informz marketing automation platform.