date_rangeThursday, November 2, 2017
alarm_on2:00pm - 3:00pm EST
How does your association define a loyal member? What types of members exist within your membership base? How do you move members along the loyalty spectrum?
According to the Community Brands’ 2017 Member Loyalty Study, there are four key measures that indicate member loyalty: member satisfaction, likelihood to renew, likelihood to recommend (Net Promoter Score), and connectedness. These measures reveal three types of members: Super Members, Rank and File, and Value Seekers.
Understanding your member base is critical to the association’s ability to drive growth and deliver value. Does your current AMS allow you to do this? With YourMembership’s (YM) AMS and insights from the study, this information is within reach.
Identify membership segments within your association
Understand the various member types and value they bring
Learn how to use this information to move members along the loyalty spectrum
Reserve your seat today. Space is limited!